New Year, New Goals for Marketing
Anna Sullivan Anna Sullivan

New Year, New Goals for Marketing

As we head into 2025, it’s the perfect time for brands to assess their marketing strategies, make essential updates, and lay the groundwork for success in the new year (because it’s not like you are too busy with the holiday rush 😂). To help you optimize their efforts, here are 10 impactful tactics to kick off 2025 with fresh momentum.

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Your Last Minute Holiday Marketing Guide
Anna Sullivan Anna Sullivan

Your Last Minute Holiday Marketing Guide

The holiday season is a crucial period for brands looking to finish the year strong, and it’s not too late to make a difference in your sales. Here are 8 holiday marketing ideas that your brand can implement right now to make a big impact.

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Meet: Alexzander Rosa
Anna Sullivan Anna Sullivan

Meet: Alexzander Rosa

Meet Alexzander Rosa, a Commercial product/lifestyle photography and Creative Director.

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Case Study: TutorLyft
Anna Sullivan Anna Sullivan

Case Study: TutorLyft

We recently worked with TutorLyft on a Mini Social Media Strategy to help them redirect their social presence. This came along with upgrading the visual look and feel of their social media graphics - utilizing their branding to bring to life a refresh on Instagram.

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Developing a Viral Video
Anna Sullivan Anna Sullivan

Developing a Viral Video

A viral video is one that can effectively engage viewers and foster interactions between your brand and its audience. Virality itself is more about the rapid accumulation of views within a short time frame rather than the total views over the video's lifetime. While a video can certainly gain viral status even after being online for some time, the key factor is how quickly it generates a large number of views. Generally, I’d say a video that reaches between 500,000 and 1 million would be considered viral.

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Social Media Community Management
Anna Sullivan Anna Sullivan

Social Media Community Management

Our in-house community manager, Lauren Karaba, shares her tips and insights to successful community management and social listening for brands.

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One Person Marketing Team
Anna Sullivan Anna Sullivan

One Person Marketing Team

Working for a company and being a one person team is not easy. We spoke to Christy Murphy (a previous No Revisions team member) about her role at Naven Health as a one person marketing team. Learn how she does it.

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Video Editing 101
Anna Sullivan Anna Sullivan

Video Editing 101

In a world where we’re using our smartphones more than ever, SMS marketing, or Short Message Service marketing, is a key component of any brand’s marketing strategy. SMS marketing is a form of mobile marketing that allows businesses to send promotional or brand messages to customers via text. It’s direct, easy to configure, quick to plan and for some brands, vital to their marketing success (especially within fashion & footwear). And by the looks of it, the success and use of SMS marketing is not going away.

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LGBTQIA+ Marketing
Anna Sullivan Anna Sullivan

LGBTQIA+ Marketing

Marketing to the LGBTQIA+ Community cannot just be something brands do during Pride Month. Cameron  Stefanski speaks to us about how to to marketing to the community all year long.

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The Basics of Email Marketing
Anna Sullivan Anna Sullivan

The Basics of Email Marketing

In simple terms, email marketing is a form of digital marketing used to send marketing messages directly into recipient’s email inboxes. It’s used by many types of businesses to get key messages in front of their target audience to either push sales to their website, generate leads or increase other KPIs like event sign ups or service bookings. I’m sure now you're reading this, you’ll no doubt receive these yourself too in your own inbox!

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SMS Marketing 101
Anna Sullivan Anna Sullivan

SMS Marketing 101

In a world where we’re using our smartphones more than ever, SMS marketing, or Short Message Service marketing, is a key component of any brand’s marketing strategy. SMS marketing is a form of mobile marketing that allows businesses to send promotional or brand messages to customers via text. It’s direct, easy to configure, quick to plan and for some brands, vital to their marketing success (especially within fashion & footwear). And by the looks of it, the success and use of SMS marketing is not going away.

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Email Marketing 101
Anna Sullivan Anna Sullivan

Email Marketing 101

Email Marketing can play a pivotal part in a brand’s sales. Email may be the number one conversion channel for brands to see sales - especially repeat sales. We spoke to Krystal Ivy (who actually is helping us on our own email marketing) about what email can do for brands and tips to learn from.

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Brand Photography
Anna Sullivan Anna Sullivan

Brand Photography

With the evolution of UGC and AI - what room is left for brand photography - especially on social media? We talk to our Brand Photography partner Laura Scherb on where brand photography stands today and where it’s going.

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E-Commerce Trends
Anna Sullivan Anna Sullivan

E-Commerce Trends

When it comes to websites, they are the cornerstone of sustainable sales for your e-commerce brand. Typically, websites follow one of two paths: they either imitate another brand they believe is successful or they go entirely custom, which can be challenging to maintain and may offer a poor user experience.

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Inclusive Marketing 101
Anna Sullivan Anna Sullivan

Inclusive Marketing 101

DEI is not just a marketing tactic, but something that should be at the core of your business, in addition to showing up through your marketing. We spoke to DEI specialist, Nike Aurea about DEI and how it should show up in your marketing.

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