Building Littlefoot Matcha: Week Three
WEEK THREE TASKS
Product Distribution/Organic Marketing Plan
This isn’t nessecarily a service we offer, but something all new brands have at top of mind when building their brand and launching - how are people going to know about my product? We explain in more detail in this video - but the plan is to grow slowly and organically (as there isn’t a ton of investment for product inventory). We will be launching on organic social (more on that to come), doing some friends and family gifting and influencer seeding (I plan to use The Lobby - PRO TIP: if you go through an agency to manage it - like us - you get 50% off your monthly fee with them.)
Otherwise some free outlets I am planning to get listed on/visibility with:
Website Copy
I didn’t want to spend on website copy as that was something I thought I could get by with doing it myself (with the help of ChatGPT). We do have this website service here, but since this is a MVP site and I generally know the direction I want to go I did this one myself.
I am terrible at being creative in copywriting and did struggle with the tagline. I did another Custom Proposal to get some help from our copywriters on a new tagline. They sent a few options over and we brainstormed. This cost me $200 and we landed with “Matcha Lover Approved” - this goes along with my founder story/narrative and as our brand grows I am sure this will change (along with testing different taglines for landing pages in the future).
Service Costs:
Branding: $1,000
Timeline: 3 Weeks
Website: $3,000
Timeline: 4 Weeks
Photoshoot: $3,000
Timeline: 2 Weeks
Insert Card Design: $300
Timeline: 1 Week
Tagline Writing: $200
Timeline: 3 Business Days
Running Total: $7,500
Follow the video series with more insight to building the brand as as whole: @norevisions.co