New Year, New Goals for Marketing
As we head into 2025, it’s the perfect time for brands to assess their marketing strategies, make essential updates, and lay the groundwork for success in the new year (because it’s not like you are too busy with the holiday rush 😂). To help you optimize their efforts, here are 10 impactful tactics to kick off 2025 with fresh momentum:
1. Refresh Your SEO
In 2025, SEO is still a powerful tool to attract organic traffic and boost brand visibility. It’s essential to update keywords, ensure your content aligns with search trends, and optimize your website’s technical SEO. Prioritize updating high-traffic pages and product descriptions to reflect current customer search habits and key phrases. Use tools like Google Search Console to uncover trending terms and stay competitive in search results.
2. Nurture Your Wholesale Accounts
Wholesale is a reliable revenue stream for many CPG brands, and nurturing these accounts is key. As you start 2025, touch base with your wholesale partners and gather feedback on how your products have performed. Offer tailored solutions, promotions, or exclusive packages to incentivize reorder rates. A stronger wholesale relationship often translates to increased brand visibility and consistent revenue.
3. Update Your Email Flows and Messaging
Email marketing remains a critical channel, but audiences grow tired of outdated flows (or are you sure they are even working??). Take time to assess your email sequences for areas of improvement. Update welcome flows, abandoned cart reminders, and post-purchase sequences to reflect recent branding updates, new customer segments, or seasonally relevant messages. This refresh will keep email content relevant and engaging, with better open and conversion rates.
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4. Ask for Feedback from Clients/Customers
Customer insights are invaluable. Reach out for feedback on product satisfaction, customer experience, and any improvements customers would like to see. Leverage this feedback for both product and experience improvements that could set your brand apart in 2025. Surveys, emails, or personal outreach can provide actionable insights that enhance customer loyalty and improve brand perception.
5. Test New Apps on Shopify
The app marketplace on Shopify is constantly evolving, and the right tools can give your store a competitive edge. Whether it's for inventory management, personalization, or customer loyalty, test new apps that align with your goals. Start with a few promising apps and A/B test their performance metrics. With streamlined functionalities, your store can benefit from a faster, more efficient user experience.
Check out what other brands are using here
6. Prep Social Media Content (Especially Videos) for the New Year
Social media is essential to reach and engage customers, and video content will be even more influential in 2025. Start prepping video content early, focusing on relatable, value-driven videos that showcase your products in action. Short-form videos for TikTok, Reels, and YouTube Shorts can drive high engagement. Planning content ahead ensures you launch January with impactful content that captures your audience’s attention.
Check out our UGC Content service here
7. Get Listed on Directories Like Thing Testing
Directories like Thing Testing are becoming key for credibility and discovery, especially in the DTC space. Being listed in these directories gives your brand additional exposure, lending an extra level of trustworthiness to your products. Listings can help attract new audiences, and directories often come with customer reviews, which build social proof.
A few suggestions: Thing Testing, CPGD, D2C Etc
8. Re-evaluate Your Brand Story and Core Values
With changing consumer priorities, a compelling brand story and clear core values are vital. Reassess your brand's message to ensure it resonates with 2025 consumer trends. Sustainability, transparency, and inclusivity are likely to remain key topics for customers. Integrate your brand’s story and values across all marketing touchpoints to create a strong emotional connection with your audience.
9. Analyze Your Paid and Organic Social Media, Update Your Strategy
A new year is a great time to analyze past performance and adjust your social strategy. Review your 2024 social analytics to see which content resonated most with audiences, then refine your 2025 strategy accordingly. Be ready to shift budget and tactics for paid ads on platforms like Meta and Google if there are noticeable performance gaps. Keep experimenting with new formats, audiences, and targeting options to optimize results.
Check out our Mini Social Media Strategy service
10. Set Up Analytics and Performance Goals for 2025
Finally, ensure you have the right tracking and analytics tools to monitor performance throughout the year. Set up goals that are ambitious yet achievable, focusing on metrics that align with your 2025 business objectives. Monthly check-ins and quarterly reviews are ideal for staying on track and adjusting your approach based on real-time performance.
By putting these steps into place, you can feel good about starting 2025 off strong. Implementing these tactics should help your brand start the year with a refreshed strategy, optimized for better customer engagement, increased visibility, and overall growth - which seems to be what everyone wants 😉. Best of luck!