Your Last Minute Holiday Marketing Guide
8 Quick Wins for Boosting Sales
The holiday season is a crucial period for brands looking to finish the year strong, and it’s not too late to make a difference in your sales. Here are 8 holiday marketing ideas that your brand can implement right now to make a big impact.
1. Create Themed Content Campaigns
Embrace the holiday spirit with festive, themed content across all your channels. From holiday colors to seasonal taglines, a cohesive and visually appealing theme can make a huge impact. You can go as simple as graphics or incorporate IGC videos for your campaign. Better yet - partner with other brands to bring this to life.
2. Boost or Launch Your Email Marketing Campaigns
With people shopping for themselves or shopping for others - the holidays are a great time to increase subscribers to your email list. However, are you utilizing a drip campaign for your list? Or targeting content to these specific shoppers during this time? Getting a campaign together can be fairly quick and highly beneficial for your brand. Especially as you want to convert these shoppers to repeat customers after the holidays.
3. Run BFCM Promotions
This is the most obvious one, but if you haven’t gotten your offer together yet that’s ok - you have time. Quick-to-implement promotions such as site-wide discounts, bundled deals, or exclusive “flash sales” can draw in shoppers during this critical retail period. Make sure your website and product pages are optimized to handle the traffic surge, and promote your deals heavily on social media and your email marketing.
4. Host Holiday Giveaways
Giveaways can help your brands quickly pick up new followers. If you have the connections, partner with a complementary brand to boost reach and offer a prize that resonates with your target audience. Require participants to follow, tag friends, or share your post to enter, which will increase your brand’s visibility (and consider boosting the post).
5. Launch or Scale Up Paid Ads
If your brand hasn’t experimented much with paid ads, now’s the time to start or increase your ad spend - even testing out new channels (like Pinterest). Focus on channels with high engagement, such as Instagram and TikTok, or explore new platforms like Pinterest for holiday shopping inspiration. Highlight limited-time offers and best-selling products in your ads to create urgency, and don’t forget to retarget past website visitors or cart-abandoners for quick conversions.
6. Partner with Influencers
Partnering with influencers can provide immediate reach to highly engaged audiences. Focus on finding influencers who share your brand’s aesthetic and values (even consider people you have worked with in the past), even if they have a smaller but loyal following. Use influencers to share holiday product reviews, unboxing videos, or gift suggestions to build excitement and trust around your brand.
7. Secure a Spot in Gift Guides
It may be a little late but gift guides are an effective way to get your products in front of holiday shoppers looking for ideas. Reach out to media outlets, bloggers, or influencers to see if they’re creating gift guides you could be featured in. Don’t overlook local media or smaller digital publications that may have a strong community following.
8. Offer Limited-Time Bundles or Holiday Packaging
Create holiday-themed bundles that add value for customers while moving inventory faster. Bundle complementary items, offer holiday packaging, or introduce a “holiday edition” of best-selling products. Limited-time offers and bundles are perfect for creating urgency and incentivizing customers to make last-minute purchases.
By implementing even a few of these quick-to-launch strategies, brands can effectively capture holiday shoppers’ attention and drive significant end-of-year sales. Good luck and happy holidays!