2025 Marketing Calendar
Dates you need to know for your 2025 social media and campaign calendars
JANUARY 2025
Jan 1 - New Year
Jan 4 - Trivia Day #TriviaDay #NationalTriviaDay
Jan 5 - Golden Globes
Jan 6 - 26 Australian Open (tennis)
Jan 10 - AFI Awards
Jan 12 - Critics Choice awards
Jan 14 - Organize your home day #organizeyourhomeday
Jan 19- World religion day #worldreligionday #religionday
Jan 20 - MLK Day
Jan 23 - Feb 2 - Sundance Film Festival
Jan 23 - 25 - Winter X Games (Aspen)
Jan 24 - Compliment day #complimentday #nationalcomplimentday
Jan 25 - Opposite Day #oppositeday #nationaloppositeday
Jan 27 - Jan 30 - Haute Couture Spring/summer 2024
Other
Financial Wellness Month
January New tech launches
NFL Playoffs
Capricorn Season (December 22 - January 19)
Aquarius Season (January 20 - February 18)
Influencer Trips (Tiktok Season)
SMU Sorority Rush/ Baylor Rush/Other winter schools rush (Tiktok Seasons)
Popular themes: Wellness, goals, resolutions
FEBRUARY 2025
Feb 2 - Grammys
Feb 9 - Superbowl
Feb 11 - International Day of Women and Girls in Science #WomenInScience
Feb 13 - 18 - NYFW
Feb 14 - Valentine’s Day
Feb 16 - NBA All Star Weekend
Feb 17 - Random Acts of Kindness Day
Feb 20 - 24 - LFW
Feb 25 - Mar 3 - MFW
Other
Black History Month
Chinese New Year
Aquarius Season (January 20 - February 18)
Pisces Season (February 19 - March 20)
MARCH 2025
Mar 2 - Oscars/Academy awards
Mar 4 - Mardi Gras (Tik Tok Season)
Mar 7 - 15 - SXSW
Mar 8 - International Women’s Day
Mar 9 - Daylight savings begins
Mar 14 - Pi Day
Mar 16 - March Madness
Mar 17 - St Patrick's Day
Mar 20 - Spring Starts
Mar 31 - International Transgender Day of Visibility #TransDayofVisibility #TDOV
Other
Women’s History Month
Irish-American Heritage Month
Pisces Season (February 19 - March 20)
Aries Season (March 21 - April 19th)
College Spring Break (Tiktok season)
Ramadan
March Madness Begins
April 2025
Apr 1 - April Fools
Apr 5 + 7 - NCAA finals (march madness)
Apr 7 - Apr 13 - Masters (golf) (also Tiktok season)
Apr 11 - National Pet Day
Apr 11 - 13 - Coachella Weekend 1 (Tiktok season)
Apr 12 - Apr 20 - Passover
Apr 18 - 20 - Coachella Weekend 2 (Tiktok season)
Apr 20 - Easter Sunday
Apr 20 - 4/20
Apr 22 - Earth Day
Apr 25 - Apr 27 - Stagecoach (Tiktok season)
Other
Ranging Dates - Spring Break
Aries Season (March 21 - April 19th)
Taurus Season (April 20 - May 20)
Arab American Heritage Month
Sikh Awareness and Appreciation Month
May 2025
May 3 - Kentucky Derby
May 5 - Cinco De Mayo
May 5 - Met Gala (Tiktok season)
May 11 - Mother's Day
May 13 - 24 Cannes Film Festival
May 23 - May 25 - Monaco Grand prix (auto racing)
May 25 - June 8 - French Open (tennis/Paris)
May 26 - Memorial Day
May 28 - World Hunger Day
Other
AAPI Heritage Month
Kentucky Derby
Jewish American Heritage Month
Taurus Season (April 20 - May 20)
Gemini Season (May 21 - June 20)
June 2025
June 5 begins - NBA Finals
June 12 - 15 - US Open (golf)
June 15 - Father's Day
June 16 - 20 - Cannes Lions
June 20 - Summer Starts
June 24 - June 29 - Haute Couture Fall/Winter 2024-2025
June 30 - July 13 - Wimbolden
Other
LGBTQIA+ Pride Month
Caribbean-American Heritage Month
Stanley Cup Finals
NBA Finals
Ranging Dates - School’s out
Gemini Season (May 21 - June 20)
Cancer Season (June 21 - July 22)
Trips to Europe (Tiktok season)
Positano (Tiktok season)
Private Chefs in the Hamptons (Tiktok season)
July 2025
July 4 - Fourth of July
July 5 - July 27 - Tour De France
July 15 - Social Media Giving day
July 15 - National Clean Beauty day
July 16 - National ice cream day
July 17 - World Emoji Day #Worldemojiday
July 30 - International Friendship Day
Other
Amazon prime (July sale)
Paris Couture should be first week of July
Cancer Season (June 21 - July 22)
Leo Season (July 23 - August 22)
Disability Pride Month
Influencer Weddings (Tiktok season)
August 2025
Aug 8 - International cat day #internationalcatday
Aug 12 - International Youth Day #youthday #internationalyouthday
Aug 24 - Sep 1 - Burning Man (most likely)
Aug 25 - TBD (september) - US Open (tennis/NYC)
Aug 26 - National dog day #NationalDogDay
Aug 26 - Women’s Equality Day #WomensEqualityDay
Other
Lollapalooza
Venie film festival
Telluride film festival (most likely end of aug - start of september)
Summer X Games
Academy of Country Music Awards
Black Business Month
National Civility Month
Back to School Season
Fall Starts
Leo Season (July 23 - August 22)
Virgo Season (August 23 - September 22)
Bama Rush (Tiktok season)
Decorating Dorm Rooms (Tiktok season)
September 2025
Sep 1 - Labor Day
Sep 11 - 9/11
Other
NYFW
LFW
MFW
PFW
Toronto Film festival
New york film festival
MTV video music awards (most likely)
Primetime emmy awards (most likely)
People choice country awards (most likely)
Hispanic Heritage Month
Virgo Season (August 23 - September 22)
Libra Season (September 23 - October 22)
Burning Man Recap (Tiktok season)
Basic Girl Fall (Tiktok season)
NYC (Tiktok season)
October 2025
Oct 1- 2 - Yom Kippur
Oct 5 - International Teachers Day #WorldTeachersDay
Oct 10 - World Mental Health Day #WorldMentalHealthDay
Oct 10 - Indigenous People’s Day
Oct 11 - National Coming out day
Oct 13 - Columbus day
Oct 20 - Diwali
Oct 31 - Halloween
Other
ACL festival
World Series (baseball)
Domestic Violence Awareness Month
Global Diversity Awareness Month
National Bullying prevention Awareness Month
National cyber security Awareness Month
Libra Season (September 23 - October 22)
Scorpio Season (October 23 - November 21)
Halloween Costumes (Tiktok season)
National Hispanic Heritage Month (continued from September)
Italian-American Heritage Month
Filipino American History Month
LGBTQ+ History Month
German-American Heritage Month
Polish-American Heritage Month
November 2025
Nov 2 - Daylight savings (ends)
Nov 8 - STEM day #STEMday
Nov 9 - Social Media Kindness Day
Nov 11 - Veterans Day
Nov 13 - World Kindness Day #WKD
Nov 27 - Thanksgiving
Nov 28 - Black Friday
Nov 29 - Small Business Saturday (Saturday following thanksgiving day)
Other
Rangings Dates - Election Day
CMA Awards (most likely)
Grammy award nominations (most likely)
Men's Health Awareness Month (No-shave november and “movember”)
Native American Heritage Month
Scorpio Season (October 23 - November 21)
Sagittarius Season (November 22 - December 21)
Basic Girl Fall Cont. (Tiktok season)
Early Christmas (Tiktok season)
December 2025
Dec 1 - Cyber Monday: Monday following thanksgiving day (US)
Dec 2 - Giving Tuesday: Tuesday following Thanksgiving Day (US)
Dec 3 - International day of persons with disabilities
Dec 14 - Dec 22 - Hanukkah
Dec 21 - Winter starts
Dec 25 - Christmas Day
Dec 26 - Jan 1 -Kwanzaa
Dec 31 - Jan 1 - New Years Eve
Other
Oscar shortlist should be announced
AIDS Awareness month
Sagittarius Season (November 22 - December 21)
Capricorn Season (December 22 - January 19)
Art Basel Miami (Tiktok season)
College Acceptances (Tiktok season)