Packaging is one of the first IRL impressions your customers (or potential customers) get from your brand. There is a reason we see similar brands offering their products in similar packaging - options of what is out there (vs sourcing manufacturers to make something new), costs, and customer use (they know how to use or recognize the product from the packaging vs introducing something new that may need education). Regardless, there are things you can do to help your packaging stand out - from introducing bold design and colors or utilizing interesting textures packaging is definitely something you need to focus on when launching your product.

Meeta Panesar is a freelance designer who specializes in branding.

Meet Klad Syndicate - A talented design agency that partners with us on our Landing Page service.

If you are utilizing TikTok for your business, you may find yourself in view jail - hitting that 200-300 view cap per video. There are many reasons this can happen, so let’s dive into what you can do to change that.

Male and female. For years, the world has been easily and simply divided into two sections. Men -- the strong providers, and women - the emotional mothers. As a society, we have made amends and alterations to these categories, women can now wear pants and make money, while men can stay at home and only one relative will make a cutting remark about it. 

Dates you need to know for your March 2024 social media and campaign calendars.

Meet Tricia Lee - who provides our Branding service.

Meet Sally Alvarado - who provides our Package Design service.

Who to work with? Upwork vs No Revisions

Early-stage enterprises often rely on freelancers to propel marketing, creative, and digital product endeavors, particularly prevalent among bootstrapped ventures or those generating less than $10 million in annual revenue.

Every year, the technology that photographers, videographers, and content creators use to edit their content gets more and more sophisticated. These editing trends are always driven by larger conversations about marketing and audience, but they all focus on the same goals: getting more eyes on content and driving actions as a result.

Marketing an individual, brand, and store on social media should have very different approaches. Unlike brands and e-commerce focused stores, local businesses and local service providers should be growing their audience on social media, but have a focus on their local community. It’s great to have aspirational customers around the world, but that isn’t necessarily bringing in profits for you on a regular basis.

Dates you need to know for your February 2024 social media and campaign calendars.

Meet Megan Callahan - who provides our Affiliate Marketing service.

Everything you need to know to start an affiliate marketing program for your startup business.

From influencer partnerships to high-traffic media publishers, affiliate marketing is a cost-effective way to generate revenue, reach new audiences, and pay for results - not fluff. 

Dates you need to know for your 2024 social media and campaign calendars.

Meet Laura Scherb of Page & Plate, who provides our Brand Photography & Gifs service.

Each year it seems like everyone (who uses Spotify) cannot wait for their Spotify Wrapped to come out. At the end of November, you see someone post their Wrapped results to stories - prompting others to immediately open the app and see what their’s is - with them proceeding to share.

In a world that's becoming increasingly aware, fostering a more inclusive culture within organizations, businesses, and communities has never been more important. Diversity, Inclusive and Equity promotes social inclusion, drives economic growth, fosters innovation and helps set up organizations for success when navigating nuanced social events.

Meet Sarah Dyer - who provides our Email Marketing service.

Meet Kimmy Bartle - who provides our Website Development service.