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We love to see UGC and influencer content, but so many brands are wasting their money. It can be really hard to navigate return on influencer and UGC content, but you at least want to get solid creative out of the partnership. Especially for TikTok and Reels, the content needs to feel organic to the channel and feel like it was created in an authentic way to the creator.

We love to see UGC and influencer content, but so many brands are wasting their money. It can be really hard to navigate return on influencer and UGC content, but you at least want to get solid creative out of the partnership. Especially for TikTok and Reels, the content needs to feel organic to the channel and feel like it was created in an authentic way to the creator.

If you work in marketing, you have been anticipating the launch of Threads - the newest app by the Instagram team that is essentially, Twitter.

Long gone are the days of doing a photoshoot once a month and using that as content across channels. Not only will that not be enough, it may not be nearly effective as other opportunities. Consumer behavior has changed, algorithms have evolved, and new channels like TikTok are setting the standard.

Noticing your Instagram engagement is down? Get in line. Instagram’s algorithm seems to be against us all and generally engagement is declining across the board (for at least the last year). Fear not - there are always ways to optimize your posts and content strategies.

Looking to try marketing for your brand on your own? Here are all of our favorite tools and resources to help.