2023 Social Media Posting Frequency

The internet keeps talking about brands who only rely on Google are so out of touch, and most people reading this knows that social media is needed for a brand, although (organic specifically) can be hard to track. Regardless, social media takes a strategy, a well defined brand, and other tactics to see success. One of those other tactics is consistency. 

So, how do you know how often to post? Well we are here to share that today. Let’s get into it….

• Instagram

  • In Feed

  • Minimum: 12

  • Maximum: 50

  • Story Series

  • Minimum: 8-10 series sets

  • Ideal: 20 series sets

  • Reels

  • Minimum: 20

  • Ideal: 45

• Facebook

• In Feed

• Minimum: 8

• Ideal: 15

• Reels

• Minimum: 20

• Ideal: 45

• TikTok

• Minimum: 15

• Ideal: 50

• Pinterest 

• Minimum: 20

• Ideal: 100

• LinkedIn

• Minimum: 6

• Ideal: 16

• Lemon8

• Minimum: 20

• Ideal: 31

• Threads

• Minimum: 2x day

• Ideal: 10+ a day

• YouTube

• Videos

• Minimum: 4

• Ideal: 8

• Shorts

• Minimum: 10

• Ideal: 25