A viral video is one that can effectively engage viewers and foster interactions between your brand and its audience. Virality itself is more about the rapid accumulation of views within a short time frame rather than the total views over the video's lifetime. While a video can certainly gain viral status even after being online for some time, the key factor is how quickly it generates a large number of views. Generally, I’d say a video that reaches between 500,000 and 1 million would be considered viral.

In a world where we’re using our smartphones more than ever, SMS marketing, or Short Message Service marketing, is a key component of any brand’s marketing strategy. SMS marketing is a form of mobile marketing that allows businesses to send promotional or brand messages to customers via text. It’s direct, easy to configure, quick to plan and for some brands, vital to their marketing success (especially within fashion & footwear). And by the looks of it, the success and use of SMS marketing is not going away.

In simple terms, email marketing is a form of digital marketing used to send marketing messages directly into recipient’s email inboxes. It’s used by many types of businesses to get key messages in front of their target audience to either push sales to their website, generate leads or increase other KPIs like event sign ups or service bookings. I’m sure now you're reading this, you’ll no doubt receive these yourself too in your own inbox!

In a world where we’re using our smartphones more than ever, SMS marketing, or Short Message Service marketing, is a key component of any brand’s marketing strategy. SMS marketing is a form of mobile marketing that allows businesses to send promotional or brand messages to customers via text. It’s direct, easy to configure, quick to plan and for some brands, vital to their marketing success (especially within fashion & footwear). And by the looks of it, the success and use of SMS marketing is not going away.

Brands that are winning in 2024 are the ones that are going beyond traditional community engagement channels to build their own membership communities. This allows them to directly engage with their customers, spot consumer trends before they make it to social, craft products guided by customer insights, and increase the success rate of product launches.

TikTok Shop is an e-commerce platform integrated within TikTok, allowing users to purchase products directly from videos and livestreams (as well as its own tab “Shop” tab). TikTok Shop leverages the app's popularity and engagement to create a seamless shopping experience. By combining entertainment with shopping, TikTok Shop aims to revolutionize how consumers discover and purchase products. This has previously been a more popular method of shopping in the East, but Western shoppers are becoming more in-tune with shopping this way. Not to mention the DEALS - TikTok Shop may become a small version of Amazon if not already.

For most brands, you can’t avoid social media - and if you do that doesn’t mean your consumers aren’t posting about you (positive or negative). Typically being on social media helps propel brands forward - it brings community, engagement, and aids in brand awareness. However, if you are a small team or especially someone who doesn’t use social media yourself (and you can’t afford a team) social media can be INTIMIDATING. This post will dive into EVERYTHING you need to know and do to make organic social media “happen” for your brand.

The role of UGC creators has become increasingly pivotal for brands aiming to maximize their reach and engagement on social media.  When social media first rolled around, people naturally posted about a brand on their social media, hoping to get noticed by the brand, and reposted. No one was getting paid aside from influencers, but UGC creators were lucky to get free content and the clout from being reposted. Today - everyone expects a paycheck, and they should. UGC is one (if not) the top creative types for conversations for brands on social media.

Thinking about developing a product based business? If so, you are in the right place. It may seem a little overwhelming to get started and how to handle marketing - especially if you are doing it yourself or interviewing marketing agencies to find the right fit.

While your homepage serves as the main entry point for visitors, landing pages are designed with specific functions, audiences, and goals in mind. Mastering landing pages—creating ones that truly convert—can set your brand apart from the competition.

Branding is more than just a logo or a catchy slogan—it's the strategy behind your brand and the way you want to communicate to the world about who you are as a brand. It's what sets you apart from the competition, creates a lasting impression on your audience, and builds trust and loyalty over time.

From startups to big leagues, investing in your brand is like nailing the perfect serve that changes the entire match.