Video Editing 101
Written by Lauren Karaba
There’s something special about creating a mesmerizing video. Maybe it's for your brand, showcasing a new product, introducing your spring collection, or highlighting a recent statistic. Whatever it may be, we’ve gathered options on how to maximize your video editing process, producing seamless and beautiful videos for your brand and platform in an ever changing world with a variety of options.
While every brand is built different, every video should be treated the same. Think of a video for your brand as a behind the scenes of what your service, strategy, or product offers. The feeling, the energy, and the message. While this can be captured in a variety of footage, it isn’t always the easiest to assemble. There's something to be said about a well edited video.
The Essentials
Don’t know where to start? That’s ok! Let’s brush up on some basic skills and techniques that you should be able to master to produce a polished final video product.
Cutting and trimming. Unwanted footage, shaky footage or unintentional recordings should always be deleted from the video to ensure it goes smoothly.
Transitions and effects enhance the scene cuts and create a seamless blend from one shot to the next, creating a visually appealing product, and conveying a clear message to your audience without it getting lost in the editing.
Color Correction and filters. Not everyone can have the perfect lighting all the time. Color correction and filters can help bring out unique colors in your video that the camera might not have picked up. Trying to convey a certain mood or feeling about your brand? Try creating a unique filter to match the energy you want the audience to feel from your video.
What video editing software is best for me?
Glad you asked! Let’s go through our favorite options for beginner video editing. Scaling your brand from 1 to 100. These options are perfect for those just starting out with creating their own video content, scaling a brand, and wanting to do it themselves, or hire off site help!
Temply offers a variety of templates and pre-made edits for videos with titles. This is a great option for those looking to start a Tik Tok or Instagram feed for their brand, but not sure where to start with video editing. In an easy to use layout, pick the video that resonates most with your brand. Customizable text, sound and placement make it easy to use and perfect for beginners. From the start, it can be challenging to lay video down to music and edit it perfectly. Timing is everything. Temply helps you input your own footage into pre-timed templates, making it easy to produce videos, without having to come up with creative concepts and timing of clips yourself.
Want to try your hand at editing your own footage to sound, transitions and text? Cap Cut and Imovie are great beginner editing software tools. Play around with shortening clips, matching it to beat drops or sounds, scaling in and out to create seamless transitions from clip to clip, and add color correction and text.
Want to scale up your abilities? Adobe Premier Pro and Final Cut Pro are great advanced tools to edit your own masterpiece. Although on the more pricier side, their adjustments and precision will allow you to create the perfect video.
Common Mistakes to Avoid
Mistakes happen, especially when you're just getting started with a new brand, hobby or task. Video editing is a skilled branding tool that can leverage your product or services in a whole new realm.
Over-editing. Yes, there is such a thing as over-editing a video. While fast cuts are great, and transitions from scene to scene can be visually appealing, avoid doing too much with these effects. If your audience wasn’t nauseous before, they might be after they watch an over edited video. This goes for color-correction and fonts too.
Ignoring Audio. While viral videos often have relatable content, a cool shot list, or editing techniques, they almost always have a great trending audio. Never skip over the audio. Whether it's a voiceover or asmr, it's important to always edit out distractions for a crisp and clean sound. Didn’t do a voiceover or sound effects? Add a trending pop song, a relatable sound on Tik Tok or create your own. Avoid publishing videos with no sound.
Skipping the review process. Yes! This step gets skipped often! Font, color correction, timing and audio quality are all things that can deter your audience from engaging with your content and ultimately your brand. Let's make sure we didn’t waste all your time editing a 20 second video for your followers to tell you the title is spelled wrong!
Let us know how it goes!
We’re always here to help and cheer you on in your new hobbies and endeavors, including the illusive task of video editing. Practice makes perfect, and soon your videos will be going viral. Try out these tips and software and play around with your unique editing style, bringing your brand to life.
Interested in working with us on Video Editing? Check it out and take 24% off with coupon code: SUMMER24