When it comes to websites, they are the cornerstone of sustainable sales for your e-commerce brand. Typically, websites follow one of two paths: they either imitate another brand they believe is successful or they go entirely custom, which can be challenging to maintain and may offer a poor user experience.

We’re midway through 2024, and we’re already starting to see the trends that have started to shape in photography trends for the consumer packaged goods and branding space. As a photographer for emerging brands, I feel that I’m witnessing trends being made with every new photo shoot I take on. Here are a few things I’ve noticed unfolding in the industry in the last few months.