Meet: Jingleheimer
Meet Patrick the Founder of Jinglegheimer
Hey Patrick, tell us what Jingleheimer is all about!
Jingleheimer’s speciality is finding clever ways to make connections with consumers through short words and big ideas. Delivering clever, unexpected brand names is our bread and butter.
How did you get into this space?
I fell into naming after spending time as a brand designer and strategist. I noticed that the concepts that made it to production were the ones that were flushed out to feel most tangible. Soon, I realized I had a talent for quickly finding words that translated high-level strategy into tangible ideas that everyday consumers understood / got excited about.
I like to attribute it all to my childhood growing up between two Super Walmarts in Ohio. It wired my brain to think like a capitalist (chic), and being undeniably queer on top of that made me seek out the prettiest things amongst their aisles. Creating beautiful brands was the only natural career choice, I guess.
What fuels your creativity?
Great question. I light up when entrepreneurs have a vision to make something that’s both practical and beautiful. I want to live in a world where I interact with brands like I do art. It doesn’t matter what the product/service is - I want the things I work hard to spend money on to make me smile, offer inspiration, or look beautiful in my home. I’m inspired to make these everyday purchases more fun—from my coffee creamer, to my renters insurance. Because why does it have to be serious—have you turned on the news lately?
Additionally: architecture. It’s a bit of a wildcard, but I love imagining how a name shows up in physical space. It’s like playing the Sims, but for brands. What wild things could [insert brand] do? By finding the craziest idea, and naming THAT, the brand that results is something everyone wants to throw money at.
Tell us about one of your recent projects.
I got to work on a better-for-you toaster pastry brand with two awesome entrepreneurs out of Canada. They wanted to build a joy-inducing brand for adults and allowed us to pitch some crazy ideas.
Flings launched this summer and we’re all really proud. Check them out if you want to rendezvous with something sweet, no strings attached. ;)
What defines a terrible client for you?
Anyone that’s too literal or serious. If you’re in business solely to make coin in ways that other people have, just go to chatGPT and pick the first name the algorithm gives you. To me, the most interesting best brands are built by passion-lead founders who value out of the box thinking and want to do something different.
What makes you different from competitors/peers in your field?
I don’t have a formal background in writing, english…any of that. My past lives are in design and comedy, which allows me to quickly filter names that pack a punch not only in meaning, but in structure, form, color, and sound. Names are the ultimate punchline.
A perfect example of this is a hotel we recently named. The building is cylindrical, so we crafted a name that reflects the building’s form: OTTO, i.e. round on both ends with center vertical structures. That was the design degree talking, babes.
(Thank you DAAP. Go bearcats.)
How would you describe your style?
Crippling Synesthesia*~
Why do you like working with No Revisions?
No Revisions is doing things differently, and I love that. Also—what a genius name. They seem to draw creatives that get it, and I love getting to contribute to their story.
Want to work with Jingleheimer? Check out our Brand Naming service.